Giftxoxo,
one of India's premier experiential rewards and recognition company has
announced the expansion plans of team through acqui-hiring BookMyInterest, a
marketplace for hobbies and leisure activities.
With this
move, Giftxoxo aims to leverage the customer base of BookMyInterest as well as
its partner network to enhance its current offering. The combined entity will
also be better poised to further drive the demand in the curated activities and
experiences space in India.
Since the
launch of its Beta Web version in February this year, BookMyInterest
has emerged as one of the leading search facilitators of verified and rated
service providers catering to various interests and hobbies. It has a vast
database of activities and experiences, from cooking classes to fitness
programmes, hikes and expeditions to dance classes.
Manoj Aggarwal,
Co-Founder of Giftxoxo, said: "Curated experiences and activities make up
a large market in India. On meeting Naveen and his team, we realised that they
share the same passion as us, to make this sector more vibrant and enhance
consumer choice. We are certain that the two brands are a perfect synergistic
match and that together we can strengthen our position in the market and serve
our customers better."
Naveen M,
the multifaceted IIM alumnus, an ex- Everest expeditioner and one of the
co-founders of BookMyInterest said: "We are in sync with the promoters of
Giftxoxo and their approach towards understanding this market segment. Riding
on their strong domain knowledge, we look forward to helping our customers
choose the best activities and experiences. We believe that jointly we can
improve the quality of offerings, the ability to grow and bring better
efficiency to this unorganised market in India."
The coming
together of these two popular entities in the experiences and curated
activities sphere spells good news for consumers. Besides the rich bouquet of
offerings from Giftxoxo, they can now also look forward to the enhanced
database of service providers and instructors across a variety of activities
that have been empanelled with BookMyInterest.
Giftxoxo
was founded in 2012 by Sumit Khandelwal, Manoj Agarwal, Abhishek Kumar and
Kushal Agrawal and has around 140 employees. The company's efforts have been
directed towards providing unique, exclusive and personalised experiences to
their customers. The company is one of the leaders in the field of appreciation
management, rewards and recognition, incentives and employee engagement through
fabulous experiences from various categories including gourmet, adventure,
tours and getaways, health and wellness, arts and learning and philanthropy.
These
experiences and activities can also be booked from the location based mobile
app Frogo or gifted via the website Giftxoxo.com.
The company has been successfully expanding its offerings and business for over
four years and is headquartered in Bangalore with regional offices in New Delhi
and Mumbai.
Representative
Image
Source:
ANI
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