India's
fastest digital payments platform Freecharge today announced its partnership
with Hindustan Petroleum Corporation Limited (HPCL), a leading state-owned oil
company figuring in the Forbes 2000 and Fortune 500 list.
Customers can now pay
for their fuel bills at the HPCL petrol pumps using the Freecharge wallet in less than 10 seconds by generating
the OnTheGo Pin even in the absence of internet connectivity making the whole
transaction process seamless and swifter.
The facility will be
available at over 60 company owned petrol pumps spread across 10 states,
namely, Maharashtra, Delhi, Telangana, Tamil Nadu, Gujarat, Karnataka,
Andhra Pradesh, West Bengal and Uttar Pradesh.
Over the next few
months customers will be able to use the Freecharge Wallet at over 4500 petrol
pumps across the country.
"We are
witnessing a shift towards acceptance of digital payments by consumers and
merchants. We want to further fuel this habit by creating new use cases for our
wallet. Our partnership with HPCL will help us reach smaller towns like Surat,
Rajkot, Mathura, Allahabad, Jamnagar etc. and get more consumers be part of the
Digital Payments ecosystem," said CEO Freecharge, Govind Rajan.
"We are
delighted to join hands with a brand like HPCL to offer customers a
frictionless, secure and swifter way to pay with our wallet and together work
towards creating a less cash economy," added Govind Rajan.
Fuel stations are
looking for ways to reduce cash transactions. By embracing digital wallets,
HPCL will be able to tap into today's smartphone generation and therein
increase brand stickiness.
Freecharge has
focused on building an intuitive user interface and the home-grown technology
'On-the-go-pin' which helps consumers to easily adopt digital payments for
their day to day transactions.
Hindustan Petroleum
Corporation Limited is a renowned Navratna Public Sector Undertaking, engaged
in the oil exploration, refining and marketing with over 13800 Retail Outlets
spread across the country.
HPCL also
engages with its fleet segment customer through its long running loyalty card
program `Drive Track Plus', which is complemented by its 'HP Refuel Card' for
its retail customers.
Its outlets are
equipped with state of the art fuelling facilities and the Freecharge Mobile
Wallet adds one more arrow in its quiver of customer initiatives.
Representative
Image
Source:
ANI
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