India's first digital
broadcast network (OTT) VEQTA announced its partnerships with International
Mixed Martial Arts Federation (IMMAF) and BAMMA to bring all the MMA action to
sports fans in India.
Mixed Martial Arts is
one of the fastest growing sports in the country and is followed by millions of
fans in India. In spite of the growing popularity of the sport, the
availability of high quality MMA content is very limited.
In two exciting new
deals VEQTA has partnered with IMMAF, a democratic hub for national MMA
federations and BAMMA, a mixed martial arts promotion based in the United
Kingdom to bring world class MMA action to fans in India.
The first of its kind
partnership will bring to the mobile screen, 360-degree coverage of the latest
fight action and behind the scenes from IMMAF and BAMMA.
VEQTA is committed to
building the strongest fight sports portfolio in the country and become the
preferred destination
for MMA fans in India.
"The high paced
action of Mixed Martial Arts (MMA) has made it one of the most engaging and
popular fight sports
in India and our partnerships with IMMAF and BAMMA are another step towards
offering world class content to these fans in the country," said
Co-founder and Director of VEQTA, Varun Mathur.
"We are
committed to building a strong fight sports portfolio led by MMA action that
will be witnessed here for the first time. VEQTA aims to become the destination
of choice for fans in India by providing a holistic digital viewing experience
across a variety of sports," added Varun Mathur.
"We are excited
to commence this partnership with VEQTA, which will see IMMAF athletes gain
exposure across India. With its population of 1.2+ billion and sports
spectatorship booming, India is a much coveted market for sports brands and we
feel privileged to be enabled to reach MMA fans in the region," said IMMAF
President, Kerrith Brown.
"India is also
home to one of IMMAF's strongest national federations, the All India Mixed Martial
Arts Association
(AIMMAA), which has presence across more than 20 states within the country. We
are pleased to announce that Team India's supporters and sports fans back home
can now catch up on their Amateur MMA team's achievements at IMMAF championships events in 2016 and
beyond," added Kerrith Brown.
"We are excited
at our first foray into the market in India with our partners VEQTA and we are
looking forward to showcase some of the finest MMA action to the
population," said CEO BAMMA,
David Green.
VEQTA will soon be launching its flagship
OTT service to engage sports fans across India.
Representative
Image
Source:
ANI
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