Central
Mall, the leading lifestyle retail brand from Future Group, has joined hands
with the largest independent mobile payments company in India, MobiKwik to
build India's first chain of cashless malls. 32 Central Malls in 20 cities
go cashless from today, and will accept MobiKwik for payments.
Commenting
on the announcement, Jitendranath Patri, vice president marketing
and strategy head for Loyalty @ Central - ?Future Lifestyle and Fashion Limited said: "As we
move towards a cashless economy, it becomes imperative for brands to adopt
digital payments and ensure the best user experience. Our partnership with
MobiKwik marks the beginning of cashless shopping times for India."
MobiKwik
has the highest reach in offline cashless payments and has over 30 million
users currently. This partnership further supports MobiKwik's retail expansion
strategy and the vision to ensure ubiquitous adoption of mobile wallets.
"We
are proud to be the exclusive partner for Central Mall's initiative to launch
India's first chain of cashless shopping destinations," said Mrinal Sinha,
Chief Operating Officer, MobiKwik. He further added: "MobiKwik pioneered
the cashless payments concept in India and is focusing on offline expansion.
This association is another milestone in our journey that is set to upgrade
shopping and payment experience at malls, as we know it."
MobiKwik
wallet users can pay cashless for their shopping at any Central Mall payment
counter, by sharing their registered MobiKwik mobile number and one-time-
password (OTP) with the cashier, to verify the transaction or finding 'Central Mall' in their MobiKwik app and making
payments.
MobiKwik,
is India's largest independent mobile payments network, connecting 30 million
users with 100,000 retailers. Founded in 2009 by BipinPreet Singh and
UpasanaTaku, the company has raised three rounds of funding from Sequoia
Capital, American Express, Tree Line Asia, MediaTek, GMO Payment Gateway and
Cisco Investments. MobiKwik aspires to be the largest source of digital
transactions in India.
One of the
leading digital payments platforms for online and offline merchants, MobiKwik is
powering payments for IRCTC, Uber, Meru Cabs, Big Bazaar, OYO Rooms, Zomato,
PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Domino's, Burger
King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food
Panda, nearbuy, Van Heusen, Allen Solly, Louis Phillips, GoDaddy, MakeMyTrip,
Cleartrip, and Yatra.
Source: ANI
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